Online leisure and unmanaged business bookings in France are projected to remain flat while the overall travel market contracts by -9%.
In 2009, the online travel market represented 20-25% of total online sales in France.
Flight Tickets were the travel category most purchased online in 2009, followed by Hotel or Club.
In the fourth quarter of 2009, Expedia was replaced by Opodo within the Top 5 ranking, reaching 1.6 million unique visitors.
Easyvoyage plans to reach revenues of EUR 21 million in 2010, up from EUR 17 million in 2009.
Table of Contents :
Online Travel Market Trends; including Growth, in %, 2008-2009
Online Share of the Travel Market, in %, 2008-2009
Share of the Online Travel Market on total Online Sales, in %, 2009
Online Travel Sales Growth, in %, 2009 vs. 2008, Q4 2009 vs. Q4 2008 & 2008 vs. 2007
Online Travel Competition and Sales Channels
Volume and Share of the French Online Travel Supplier Categories, in EUR billion and in %, 2008 & 2011f
Share of direct Sales Channels on the Revenues of Tour Operators, including Online, in %, 2008-2009
Consumer Online Booking Patterns
Main Sources of Travel Information (incl. Internet, Word-of-Mouth, Travel Guides, etc.), in %, 2009
Reasons for planning Travel Online, in %, May 2010
Sources of Information for Customers (incl. Internet, Friends, Print Media, etc.) before going into a Travel Agency, in %, 2009
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