The Hoxton hotel brand has made a move west from Shoreditch into central London – and has done it with knowing, urban style while keeping prices keen
When we arrive in the early evening, the lobby of the new Holborn edition of the Hoxton hotel is even busier than the throbbing thoroughfare outside. We have to wade through a melée of wining and beering workers to find the reception. The reason for this is that the ground floor is taken up by Hubbard & Bell, a bar and restaurant owned by the Soho House group, which has managed in just over three months to become one of the district’s liveliest after-work drinking and dining dens.
Some travellers might find the hubbub a bit much after, say, a transatlantic flight; but coming at the end of a long day of joyless work in a dank, dark London, I can take it as just a very warm welcome.