Utah wants to rival Colorado as a mecca for winter sports and create the biggest linked ski area in the US. Susan Greenwood gets a taste by heading to Salt Lake City, which has 15 resorts on its doorstep. Plus readers’ tips on skiing in the USA
Snowflakes were everywhere. On coffee mugs, T-shirts, key-rings. Huge posters of skiers covered in inconceivable amounts of snow adorned the walls. Salt Lake City airport’s arrivals hall left me in fear of being avalanched. “GREATEST SNOW ON EARTH!!” is the slogan yelled from every sign, souvenir and number plate I encountered. The state of Utah’s slogan is even a registered trademark, albeit one that is contested now and again.
Earlier this year, the Colorado ski resort of Steamboat sued Utah tourism officials for a campaign calling Salt Lake City “Ski City USA”, which it said infringed its “Ski Town, USA” trademark. Visit Salt Lake president Scott Beck admitted they were trying to lure skiers away from Colorado, which gets three times more skiers than Utah – 12.6 million skiers last season compared with 4.1 million.